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November Social Media Strategies for Small Business Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/tfwdr87wg0ms4zi5h97q5te56ilcky monthly 0.5 2024-10-23 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1b6f717a-732f-4561-a48e-9f0aab14a1e4/Untitled+design.jpg Blog - 5 Social Media Mistakes Small Businesses Should Avoid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/october-theory-how-to-reset-your-business-strategy-before-the-year-ends monthly 0.5 2024-10-16 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/7b08321c-5243-4443-8791-3bfa36eb8085/imthatguy3902_a_photograph_of_a_person_at_their_laptop_in_front_4fe6c03f-9b40-4cc5-83cd-e25ffcc1697e.png Blog - October Theory: How to Reset Your Business Strategy Before the Year Ends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/maximize-your-reach-social-media-tips-for-gen-z-to-boomers monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/47f11c86-43ac-4e18-9219-83693ed03d33/imthatguy3902_a_realistic_photo_of_four_different_generations_o_0c48dfcc-9da5-45ce-952d-cfea52c5a863.png Blog - Maximize Your Reach: Social Media Tips for Gen Z to Boomers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/from-thanksgiving-feasts-to-halloween-treats-social-media-tips-for-october monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/64679ac2-62f7-4f99-a52f-644d83368233/imthatguy3902_a_dining_room_table_decorated_for_Thanksgiving_sm_657d34c2-d858-4787-ad63-939f0fe5ec5f.png Blog - From Thanksgiving Feasts to Halloween Treats: Social Media Tips for October - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/the-power-of-fonts-a-simple-guide-to-making-your-designs-pop monthly 0.5 2024-09-18 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/ee7dac0f-c613-4f8f-810e-4592cd2a99f3/Green+%26+Beige+Earthy+Mood+board++%28Presentation%29.png Blog - The Power of Fonts: A Simple Guide to Making Your Designs Pop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/ca4f6e33-ce4b-4cf8-b5d6-982ac77ce7c6/2.png Blog - The Power of Fonts: A Simple Guide to Making Your Designs Pop - My Favourite Sans-Serif Fonts from Canva: Some of my favourite Canva Sans-Serif Fonts https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/e5fbda72-2fc5-4fac-82f8-5b2728c40f39/1.png Blog - The Power of Fonts: A Simple Guide to Making Your Designs Pop - My Favourite Serif Fonts from Canva: Some of my favourite Canva Serif Fonts https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/2ba35511-1ba3-40b0-b164-ed3565a1294d/3.png Blog - The Power of Fonts: A Simple Guide to Making Your Designs Pop - My Favourite Handwriting Fonts from Canva: Some of my favourite Canva Handwriting Fonts https://www.rebeccanixonsocial.com/blog/the-power-of-call-to-actions-ctas-why-they-matter-and-how-to-use-them-for-your-business monthly 0.5 2024-09-11 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/69e24719-6292-434d-a993-d72934c1d950/Minimalist+Quote+Phone+Mockup+Instagram+Post+%28Presentation%29.png Blog - The Power of Call to Actions (CTAs): Why They Matter and How to Use Them for Your Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/summers-over-now-what-9-tips-to-revamp-your-social-media-strategy monthly 0.5 2024-09-04 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/73233d23-7743-4452-90fb-a9f95c51b205/imthatguy3902_a_laptop_on_a_white_desk_in_front_of_a_window_wit_12dd4acf-f43a-4ebc-8a15-c93852be0720.png Blog - Summer’s Over, Now What? 9 Tips to Revamp Your Social Media Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/harvest-your-social-media-fall-content-ideas monthly 0.5 2024-08-28 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/7af20026-b48a-45d2-9a31-9f9987c47182/imthatguy3902_a_woman_at_the_spa_with_a_towel_on_her_head_glowi_99022ee6-8ede-4503-8419-36cbe134e5ed.png Blog - Harvest Your Social Media: Fall Content Ideas - Medispas: Pamper Yourself This Fall Seasonal Skin Care: Recommend products and treatments tailored to the changing seasons. Share tips on transitioning your skincare routine. Many treatments are not great for the summer months (laser hair removal, microneedling), so encourage them to get their treatments now. Back-to-School Self-Care: Encourage busy parents to take a break and relax. Offer a special "Back-to-School Pampering" package. Client Transformations: Showcase before-and-after photos to inspire your followers. Share testimonials from satisfied clients. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/4223b22f-ef6d-43ca-ad81-2bdaf0c31ba7/imthatguy3902_a_silver_initial_necklace_school_books_in_the_bac_6fed055e-d4af-4544-9db9-f0a2b67bbb75.png Blog - Harvest Your Social Media: Fall Content Ideas - Jewellery Designers: Celebrate Milestones and Fall Fashion Back-to-School Sparkle: Promote personalized jewellery pieces perfect for new beginnings. Create a gift guide with stylish suggestions. Autumnal Accessories: Showcase pieces with warm tones and fall-inspired designs. Use beautiful fall foliage as a backdrop for your photos. Jewellery Care Tips: Share helpful tips on how to care for jewellery during the cooler months. Engage with your followers by hosting a Q&A session on Instagram Live. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/5feff229-338f-4836-b4eb-5ed8283a67f9/imthatguy3902_a_ladder_against_a_white_modern_farmhouse_fall_br_1feb2b44-243d-44d4-8c6b-d30451c2eea4.png Blog - Harvest Your Social Media: Fall Content Ideas - Home Repair Companies: Get Your Home Fall-Ready Seasonal Maintenance: Share a checklist of essential fall tasks, like cleaning gutters and inspecting roofs. Create short, engaging videos or infographics. Project Showcases: Highlight recent fall-related projects, such as leaf-proofing gutters or winterizing homes. Emphasize the benefits of these services. Fall Promotions: Offer special discounts or promotions on seasonal services. Create a sense of urgency with limited-time offers. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/05cd8900-9227-4080-a8a0-3c804fa86fe8/imthatguy3902_a_pumpkin_spiced_latte_food_photography_01e2a1d7-51be-4be4-84c2-479cca2c963f.png Blog - Harvest Your Social Media: Fall Content Ideas - Restaurants: Spice Up Your Feed Pumpkin Perfection: Show off your pumpkin-inspired creations, from lattes to pies. Don’t forget to share behind-the-scenes glimpses of your kitchen magic. Back-to-School Bites: Offer easy, nutritious lunchbox ideas that parents can grab on the go. Create engaging videos or carousel posts with step-by-step recipes. Comfort Food Cravings: Highlight your cozy, heartwarming dishes. Encourage customers to share their favorite comfort foods from your restaurant, tagging you for a chance to be featured. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/bb109905-2089-4916-8fd1-b03285ff498f/imthatguy3902_pumpkins_and_back_to_school_books_on_a_wooden_des_124610c6-551c-4c33-ac97-29a2b4f988d8.png Blog - Harvest Your Social Media: Fall Content Ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/headline-stuck-for-content-15-ideas-to-spice-up-your-service-based-social-media monthly 0.5 2024-08-21 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/7e042dc5-c221-4512-a9e5-dfc2a4da5b62/imthatguy3902_a_close-up_side_profile_photo_of_a_womans_hands_a_6540c666-aa56-4945-b983-4c7b88e5923f.png Blog - Stuck for Content? 15 Ideas to Spice Up Your Service-Based Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/crafting-a-colour-palette-your-brands-visual-identity monthly 0.5 2024-08-14 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/8885059d-b062-4a29-8c15-d10ce1c9245e/imthatguy3902_a_graphic_designer_working_on_a_color_palette_on__b87ef41e-99ad-49a0-967b-0b6ddd626496.png Blog - Crafting a Colour Palette: Your Brand's Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1723647256621-H90NYKEA87QVD7R7SED7/1.png Blog - Crafting a Colour Palette: Your Brand's Visual Identity https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1723647256622-8FM4FOTNET8X83ROFUYX/2.png Blog - Crafting a Colour Palette: Your Brand's Visual Identity https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1723647257345-8U8OE3CBNPQV1E8328SN/3.png Blog - Crafting a Colour Palette: Your Brand's Visual Identity https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1723647238171-Y0IELIRYLHJTW0LEVGM8/Green+Summer+Sage+Minimalistic+Colour+Palette+Instagram+Post+%282%29.png Blog - Crafting a Colour Palette: Your Brand's Visual Identity https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1723647257424-NPCTED5YXXBEQMWE563Q/4.png Blog - Crafting a Colour Palette: Your Brand's Visual Identity https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1723647258252-LFO4OW5FOYINJRDJL11I/5.png Blog - Crafting a Colour Palette: Your Brand's Visual Identity https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1723647258341-H9756TIPPMQ8E7US04W9/6.png Blog - Crafting a Colour Palette: Your Brand's Visual Identity https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1723647238170-8FSZ4CMZCY4CEP3J0XXX/Green+Summer+Sage+Minimalistic+Colour+Palette+Instagram+Post+%283%29.png Blog - Crafting a Colour Palette: Your Brand's Visual Identity https://www.rebeccanixonsocial.com/blog/attract-more-local-customers-a-step-by-step-guide monthly 0.5 2024-08-07 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/9b6b137f-aadf-4a7b-9f9b-3ba695fb2d07/imthatguy3902_a_cool_coffe_shop_with_a_barist_behind_the_counte_bae9f912-3590-4acd-87b8-9d244627fd4e.png Blog - Attract More Local Customers: A Step-by-Step Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/google-who-social-media-is-king monthly 0.5 2024-07-31 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/ebd73af2-1353-4092-afbc-b6754c435ee8/imthatguy3902_a_gen-z_woman_on_her_phone_searching_on_tiktok_on_adb8ae13-a32b-44b9-993a-22f24a922ec2.png Blog - Google Who? Social Media is King - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/from-inbox-to-obsessed-craft-newsletters-your-customers-crave monthly 0.5 2024-07-24 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1721749610436-RQ16ULSD7347PC6F5OD5/unsplash-image-YWS9jxfkYTw.jpg Blog - From Inbox to Obsessed: Craft Newsletters Your Customers Crave - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/the-secret-weapon-no-one-talks-about-how-email-newsletters-can-supercharge-your-sales monthly 0.5 2024-07-17 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/0646e0d6-1922-47b7-9ba7-71a938a7d150/imthatguy3902_a_closeup_image_of_a_person_sitting_at_their_whit_2d748e35-a278-4f9e-9ca7-617f2ac759a3.png Blog - The Secret Weapon No One Talks About: How Email Newsletters Can Supercharge Your Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/unlock-your-websites-potential-essential-tips-for-a-user-friendly-experience monthly 0.5 2024-07-12 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1720539392791-ILY78G89SNHJSKMVD1TU/image-asset.jpeg Blog - Unlock Your Website's Potential: Essential Tips for a User-Friendly Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/stop-posting-start-strategizing-get-results-from-social-media monthly 0.5 2024-07-03 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1720020108789-BIU87DVVCD650AE7CLXH/image-asset.jpeg Blog - Stop Posting, Start Strategizing: Get Results from Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/how-to-repurpose-your-content-and-make-the-most-of-it monthly 0.5 2024-06-26 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1718994072454-OE8ZOLSN2DQRY7GIVPUA/image-asset.jpeg Blog - Content Goldmine: Unleash the Hidden Potential of Your Existing Posts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/stop-making-these-common-text-mistakes monthly 0.5 2024-06-19 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/dcd5a3f6-6917-4b21-93b3-ed76dfa29d8d/1.png Blog - Stop Making These Common Text Mistakes! - 1.Text That is Too Small Tiny text is a major turn-off. If your audience has to squint to read your content, they'll likely scroll past without engaging. Optimum Font Size: For social media posts, a font size of at least 16-18 pixels is recommended. This ensures that your text is legible on both mobile devices and desktop screens. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/18b9b6b2-c7ec-479c-b7f7-572d3e95552b/7.png Blog - Stop Making These Common Text Mistakes! - 2. Insufficient Contrast Using analogous colors (colors that are next to each other on the color wheel) can make your text hard to read. Contrast is key to ensuring your message is clear and stands out. Best Practice: Use high contrast combinations such as dark text on a light background or vice versa. For example, black text on a white background or white text on a dark background. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/473ecfa9-a3d8-4a1d-ad77-709333ddb8e9/6.png Blog - Stop Making These Common Text Mistakes! - 5. Leading That is Too Small Conversely, when the leading is too tight, your text can appear cramped and difficult to read. Solution: Ensure adequate space between lines to improve readability. If your font size is 16 pixels, maintain a leading of at least 19 pixels. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/47333edf-ee53-4ee3-8fca-c68044e232ea/5.png Blog - Stop Making These Common Text Mistakes! - 4. Leading That is Too Large Leading (the space between lines of text) that is too large can make your content look disjointed and hard to follow. Solution: Aim for a leading value that is 120%-145% of the font size. For instance, if your font size is 16 pixels, your leading should be around 19-23 pixels. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/02334370-fb10-445f-8615-93bacec079a8/4.png Blog - Stop Making These Common Text Mistakes! - 6. Kerning That is Too Large Kerning refers to the space between individual characters. Excessive kerning can make your text look sparse and disconnected. What to Do: Adjust the kerning so that characters are evenly spaced without looking too stretched out. Use software tools to tweak kerning for a balanced appearance. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/076f872d-1737-488c-83af-c695b4391ba4/10.png Blog - Stop Making These Common Text Mistakes! - 7. Kerning That is Too Small When characters are too close together, it makes the text hard to read and can cause letters to merge. What to Do: Increase the kerning slightly to give each character enough space to be distinctly readable. Aim for consistent and visually pleasing spacing. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/65f10182-7b9e-4beb-a11d-bcb3e50b3b5c/12.png Blog - Stop Making These Common Text Mistakes! - 8. Too Many Fonts Using multiple fonts can confuse your audience and dilute your brand message. Best Practice: Stick to two fonts: one serif and one sans-serif. This combination is visually appealing and maintains a professional look. Ensure these fonts align with your brand and use them consistently across all posts. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1ae5f41b-8e69-419b-bd20-2d3e4ae36bc1/11.png Blog - Stop Making These Common Text Mistakes! - 3. Text That is Too Light Light-colored text can blend into the background, especially if the background image or color is also light. What to Do: Ensure your text color is significantly darker or lighter than your background. Use bold or semi-bold weights for light text to enhance visibility. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/952ca62f-94f6-4903-9095-70845b1aef6e/8.png Blog - Stop Making These Common Text Mistakes! - 9. Crowded Text with Insufficient Borders Text that is crowded against the edges of your post can look cluttered and unprofessional. Solution: Leave ample margins around your text. A border of at least 10-15 pixels can make a big difference in enhancing readability and visual appeal. https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/9c9af04d-4c71-41c3-969e-c7ef6c2b1c78/3.png Blog - Stop Making These Common Text Mistakes! - 10. Adding Text to an Image Overlaying text directly onto an image can make it difficult to read, especially if the image is busy or the colours clash. What to Do: Add a Background Behind the Text: Use a semi-transparent background behind your text to make it stand out. Place the Text in a Blank Space: Position your text in areas of the image that have less detail or solid colors. Ensure Proper Contrast: Make sure the text color contrasts well with the image. If the image is dark, use light text; if the image is light, use dark text. https://www.rebeccanixonsocial.com/blog/give-your-website-a-summer-makeover-boost-your-business-for-the-fall-season monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/6b5f0b04-2f23-4556-afa3-ff8fcad7959a/imthatguy3902_a_laptop_in_the_middle_of_a_field_in_the_summer_78aeed7a-70b6-4ec3-9782-3bdfc637b263.png Blog - Give Your Website a Summer Makeover: Boost Your Business for the Fall Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/why-answering-comments-on-your-social-media-is-important monthly 0.5 2024-06-05 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1714663007944-0624WVK26WFUN4P8HW22/image-asset.jpeg Blog - Why Answering Comments on Your Social Media is Important - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rebeccanixonsocial.com/blog/my-husbands-4-second-video-got-476-million-views-heres-why-it-makes-no-sense monthly 0.5 2024-05-31 https://www.rebeccanixonsocial.com/blog/i-asked-ai-to-help-me-plan-a-trip-to-nyc-and-here-are-the-results monthly 0.5 2024-05-29 https://images.squarespace-cdn.com/content/v1/5f2db91c60464c003735602a/1716489487694-0FZ6N30DNQG4N7UBZNTY/image-asset.jpeg Blog - Can a Robot Plan My NYC Dream Weekend? 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