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Digital Marketing 101

Learnings, teachings, and tips & tricks for small businesses/ influencers to help you navigate the complexities of digital media.

Rebecca Nixon Rebecca Nixon

AEO Explained: Why Every Small Business Needs to Understand the Future of Search

Wondering what AEO is and why every small business should care? As AI search tools like Google AI Overviews, ChatGPT and Gemini continue to change how customers find businesses online, understanding Answer Engine Optimization (AEO) is becoming essential. Learn what AEO is, how it differs from SEO, and simple ways your small business can optimize its website, blog, YouTube channel and social media content to get discovered online.

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