The cooler weather is creeping in, and October brings fresh energy, cozy vibes, and some really strong marketing opportunities. Whether your business is retail, service-based, wellness, or crafts you can tap into the season in meaningful ways. In the blog, you’ll find social media holidays to leverage plus ideas for how to adapt your offerings as it cools off.

One of the most common complaints I hear from business owners is this: “I just don’t have time to stay consistent with posting.” The result? They either post randomly with no strategy or rush something out at the last minute just to check it off the list.

The truth is, effective social media marketing isn’t about posting more. It’s about posting with intention. A little bit of planning can go a long way toward creating content that feels effortless but delivers results. Here are some ideas to keep you ahead of the game:

Instagram has finally launched a long-awaited iPad app—designed specifically for the larger screen and built around Reels. This update is more than just an aesthetic improvement—it signals a shift in how people will engage with Instagram.

Here’s what this means for your marketing strategy—and how to adapt. Read the blog for more…

September is a season of fresh starts. Kids are back in school, routines are falling into place, and businesses everywhere are shifting gears after the summer slowdown. While back-to-school promotions dominate this time of year, not every business caters directly to students. If you’re wondering how to keep your marketing relevant, the key is to think about how September impacts your customers’ lives—especially parents and families settling into new schedules. Read the blog for more…

I know it sounds surprising, but I see it all the time: clients doing too much when it comes to social media. And believe me, it can backfire. Just because you’re creating a lot of content doesn’t mean it’s the right content. Read the blog to learn 5 common mistakes I see when people overproduce.

Simple, actionable strategies to help small businesses and creators thrive on Instagram this year.

Let’s be honest, keeping up with the Instagram algorithm can feel like a full-time job. But the good news? You can work with the algorithm instead of against it.

Whether you’re a small business owner or content creator, these 10 curated tips will help you beat the algorithm blues and make Instagram a powerful part of your marketing strategy in 2025.

Summer can be a quiet season for many small businesses, especially if you're in apparel, fitness, or personal care. Clients are on vacation, routines are off, and sales can dip. But a slower season doesn’t have to mean lost momentum — in fact, it’s the perfect opportunity to work on your business rather than in it.

Read the blog for some ideas to make the most of these slower months!

One of the biggest mistakes I see small businesses make on social media is simple: they post... and then disappear.

It’s what I like to call “posting and ghosting.” And while I totally understand that you’re busy (you’ve got a business to run and a million other things on your plate), this habit could be costing you big when it comes to reach, engagement, and follower growth.

So here’s the truth: if you want your posts to work for you, you’ve got to engage.

But don’t worry. I’m not suggesting you spend hours scrolling your feed. In as little as 30 minutes a day, you can make a real impact. The social media algorithm will reward you for it.

Summer is the season of festivals, farmers' markets, concerts, outdoor movies, and community celebrations. For small businesses, these events aren’t just a fun distraction—they're golden opportunities to connect with your community and market your products in smart, seasonal ways.

If you're not already tapping into the power of local events, it's time to start. Here's how to use summer happenings in your area to attract attention, boost sales, and grow your brand.

June is just around the corner, and for many small businesses, it’s a time of transition. The school year is winding down, summer is on the horizon, and your customers’ routines are about to shift. That means your marketing should, too.

Whether you're a retailer, restaurant, service provider, or food business, here are some creative and timely June marketing ideas to help you stay top-of-mind and boost sales before summer officially kicks off.

Toronto is currently experiencing its coolest late May since 1967. Instead of backyard BBQs, patio cocktails, and warm-weather shopping, people are bundled up and staying in. If your business depends on seasonal weather (like selling sandals, running outdoor events, or filling patio tables) this kind of unseasonable chill can put a real freeze on sales.

But just because the weather isn’t playing along doesn’t mean your marketing can’t. In fact, this is a great opportunity to pivot, connect creatively with your audience, and keep your business top of mind. Here are some smart ways to market your business when the forecast isn’t in your favour.

If you’re a small business owner, you’ve likely focused much of your time and energy on your local audience, and that makes perfect sense. But what if I told you there’s a simple way to grow beyond your town, your region, or even your country?

It’s your website. And it has the power to transform your reach. Read the post to learn more!

As the temperature rises, many small businesses notice a dip in their usual momentum. Customers head off on vacations, spend weekends at the cottage, or are simply caught up in the rhythm of summer—kids at home, barbecues, beach days, and a generally more relaxed pace.

If spring and summer tend to be slower seasons for your business, don’t panic. With a bit of creativity and planning, these months can actually be a great opportunity to connect with your audience in fresh, seasonal ways. Read the blog for a list of marketing ideas!

Everyone’s Talking About SEO – Here’s What You Need to Know

Lately, I’ve been hearing the same question from a lot of my clients:
“What should I be doing for SEO?”

It’s no surprise — as website platforms like Squarespace, Shopify, and Wix have made it easier than ever to build your own site, more entrepreneurs are taking the DIY route. And honestly, that’s amazing! But even the most beautiful site won’t perform well if it’s not being found. That’s where SEO (Search Engine Optimization) comes in.

If you’re not quite sure where to begin, don’t stress. Here are a few simple best practices that can help your site show up in search results — and bring the right people to your digital doorstep. Read further for more…

Social media marketing was once a bold new frontier — a fresh, exciting way for businesses to reach customers directly and authentically. In the early days, all you had to do was set up a profile, start posting, and watch your following grow. There wasn’t much noise, and standing out was relatively easy.

Fast forward to today, and the landscape looks very different. Read more to find out how the landscape has changed and best practices for small businesses to succeed!

April is right around the corner, and with it comes a fresh opportunity to engage your audience, refresh your content, and take advantage of key social media holidays. Whether you're a service-based business, a retailer, or in the food industry, there are plenty of creative ways to market your brand this month. Let’s dive into April social media holidays and some spring-inspired marketing ideas to help you boost engagement and sales!

As the seasons change, it’s the perfect time to give your website a little TLC. Just like you’d declutter your home for spring, your website needs an update to stay fresh, functional, and engaging. Whether you're a small business owner, entrepreneur, or creative, here are some key areas to refresh so your website stays modern, effective, and aligned with your brand.

If you’re a small business owner managing your own social media, you might feel a little awkward promoting your products or services. Putting yourself out there can feel uncomfortable, and the idea of “selling” might make you cringe. But here’s the truth—if you don’t talk about your business, how will people know what you offer?

The ongoing trade tensions between Canada and the U.S. have created challenges for many Canadian small businesses. While the economic landscape may be uncertain, this is also an opportunity for businesses to rally around Canadian pride and market themselves in creative ways. Without taking a political stance, small business owners can leverage their local identity, community spirit, and homegrown quality to strengthen their brand and connect with customers. Here’s how:

🌸 March is here, and so are fresh opportunities to market your business! 🌟 From International Women’s Day to Pi Day (and even National Noodle Month! 🍜), there are so many creative ways to connect with your audience this month.

Need some inspiration? I’ve rounded up the top social media dates + marketing tips to help you boost engagement and stay ahead.