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Digital Marketing 101

Learnings, teachings, and tips & tricks for small businesses/ influencers to help you navigate the complexities of digital media.

Rebecca Nixon Rebecca Nixon

It's Only July... So Why Should You Be Thinking About Christmas? A Small Business Marketing Plan for the Rest of the Year

Feeling like you're always scrambling to create last-minute marketing? July is the perfect time for small business owners to plan their marketing calendar for the rest of the year. Learn how to organize your seasonal promotions, content calendar, holiday marketing campaigns and website updates so you can save time, reduce stress and create a consistent marketing strategy that keeps your business visible through the busiest months of the year.

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Rebecca Nixon Rebecca Nixon

Fall in Love with February Marketing: Tips for Small Business Success

February may be a short month, but it’s packed with opportunities to market your business creatively. With Valentine’s Day and the Family Day long weekend (in Canada), there are plenty of ways to connect with your customers, whether you run a product-based or service-based business. Here are some fun and effective ideas to inspire your February marketing strategy.

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Rebecca Nixon Rebecca Nixon

Plan Like a Pro: Creating a Social Media Content Calendar for Your Small Business

Are you tired of scrambling to come up with social media content at the last minute? A well-organized social media content calendar can be your secret weapon for staying consistent, relevant, and stress-free with your posts. Not only will it save you time, but it can also help you make the most of seasonal promotions, trending topics, and special events.

Let’s walk through how to create a social media content calendar for your small business, with tips to make the process easy and effective.

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