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Digital Marketing 101

Learnings, teachings, and tips & tricks for small businesses/ influencers to help you navigate the complexities of digital media.

Rebecca Nixon Rebecca Nixon

How to Leverage Local Summer Events to Market Your Small Business

Summer is the season of festivals, farmers' markets, concerts, outdoor movies, and community celebrations. For small businesses, these events aren’t just a fun distraction—they're golden opportunities to connect with your community and market your products in smart, seasonal ways.

If you're not already tapping into the power of local events, it's time to start. Here's how to use summer happenings in your area to attract attention, boost sales, and grow your brand.

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Rebecca Nixon Rebecca Nixon

Small Business Marketing Ideas for June: Get Ready for Summer!

June is just around the corner, and for many small businesses, it’s a time of transition. The school year is winding down, summer is on the horizon, and your customers’ routines are about to shift. That means your marketing should, too.

Whether you're a retailer, restaurant, service provider, or food business, here are some creative and timely June marketing ideas to help you stay top-of-mind and boost sales before summer officially kicks off.

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Rebecca Nixon Rebecca Nixon

Sunshine, Slowdowns & Sales: How to Market Smarter This Summer

As the temperature rises, many small businesses notice a dip in their usual momentum. Customers head off on vacations, spend weekends at the cottage, or are simply caught up in the rhythm of summer—kids at home, barbecues, beach days, and a generally more relaxed pace.

If spring and summer tend to be slower seasons for your business, don’t panic. With a bit of creativity and planning, these months can actually be a great opportunity to connect with your audience in fresh, seasonal ways. Read the blog for a list of marketing ideas!

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