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Digital Marketing 101

Learnings, teachings, and tips & tricks for small businesses/ influencers to help you navigate the complexities of digital media.

Rebecca Nixon Rebecca Nixon

How to choose the right social media platform(s) for your business.

So, you've started your business. Congratulations! Now, there's the overwhelming decision of which social media platforms you should be on. It was simple back in the early 2000s: You opened a Facebook and Twitter account, and that was that.

Let me help you narrow down your choices by giving you some stats and information on the most relevant social media platforms for small business.

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Rebecca Nixon Rebecca Nixon

Five time-saving tips for planning and posting your social media.

When you're a small business owner, you always have a to-do list as long as your arm, am I right? The Number One excuse I hear from my small business clients as to why they're not posting regularly is that they don't have the time to dedicate to it, and they feel overwhelmed.

Don't worry, I've got some time-saving tips that will help narrow down your planning and posting to under one hour per day . . . I promise. Keep reading while I share the tricks that I use every week.

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Rebecca Nixon Rebecca Nixon

The do’s and don’ts for posting on Instagram.

I'm not the type who likes to give rules, but I do have some hard and fast guidelines for social media that I strongly recommend to create a visually attractive account, increase engagement, and attract new followers. You probably know a lot of these things, but maybe you'll pick up a few along the way!

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Rebecca Nixon Rebecca Nixon

Everything I know about hashtags.

If you’re not using hashtags in your Instagram posts, now is the time to start. Keep reading to learn why you should be adding them and how to make your customized hashtag lists to attract new followers and potential customers.

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