As a small business owner, staying flexible and adapting to unexpected changes can set you apart. One of the most overlooked opportunities? Using last-minute weather events to your advantage in marketing.

Instagram’s algorithm is always evolving, and if you want to stay ahead, it’s essential to understand how content is ranked and surfaced to users. Whether you’re a business owner, content creator, or social media manager, knowing what influences your reach can help you optimize your strategy. Let’s break it all down!

February may be a short month, but it’s packed with opportunities to market your business creatively. With Valentine’s Day and the Family Day long weekend (in Canada), there are plenty of ways to connect with your customers, whether you run a product-based or service-based business. Here are some fun and effective ideas to inspire your February marketing strategy.

Instagram’s profile grid format has changed! The traditional square layout is being replaced by a taller grid preview, and this will undoubtedly affect how you create and post content. Don’t worry—this guide will cover everything you need to know, including the exact sizes for every piece of content.

January and February are often considered slower months for many businesses, but they can also be an incredible opportunity to refocus, plan, and prepare for the busy months ahead. With a little creativity and strategy, you can transform these traditionally quiet months into a time of growth and improvement for your business. Here are some actionable tips to make the most of the slow season.

As the calendar flips to a fresh new year, it’s the perfect time for small businesses to set intentions and goals for the months ahead. Social media marketing is one of the most powerful tools in your arsenal to grow your brand, connect with your audience, and boost sales. Here are some actionable New Year’s resolutions to help you elevate your social media game in 2025.

The post-holiday season often leaves businesses facing slower sales and reduced customer engagement. But January and February are ripe with opportunities for creative marketing. Whether you’re a service-based business or a retailer, these strategies can help you stay ahead.

Are you chasing likes or driving sales? 📊✨ In the world of social media, metrics matter—but they shouldn’t stop you from being creative! Discover which numbers truly count (hint: sales are king 👑) and how to find the perfect balance between analysis and innovation. Read the full blog now and take your strategy to the next level! 🚀

Black Friday and Cyber Monday may have kicked off the holiday shopping season, but December is still full of opportunities for small businesses to capture the festive spirit and boost sales. Whether you run a barbershop, restaurant, medispa, or clothing boutique, here are tailored marketing ideas to help you make the most of this busy season.

If you're a small business owner looking to expand your reach, paid ads on Instagram and Facebook can be a game-changer. These platforms offer powerful tools to target the right audience and maximize your budget, even if you're new to advertising. This guide breaks down the best practices to help you create an effective ad strategy and get the most out of every dollar you spend.

With Black Friday just over a week away, there's still time to plan and implement a strong marketing strategy to drive sales and delight your customers. This year, you’ve likely noticed many businesses have already launched early sales and promotions, aiming to capture shoppers in a challenging economic climate. Retail sales are down in many sectors, but with the right approach, your business can still stand out and make this Black Friday a success.

If you’re scrambling for ideas, don’t worry—I've got you covered! Here are some actionable, last-minute Black Friday marketing strategies to help you make the most of the upcoming sales event.

Are you tired of scrambling to come up with social media content at the last minute? A well-organized social media content calendar can be your secret weapon for staying consistent, relevant, and stress-free with your posts. Not only will it save you time, but it can also help you make the most of seasonal promotions, trending topics, and special events.

Let’s walk through how to create a social media content calendar for your small business, with tips to make the process easy and effective.

If you've ever found yourself wondering, "What is SEO, and why does everyone keep talking about it?" you’re not alone. SEO, or Search Engine Optimization, is how you get your website to show up in search engine results when people look for things related to your business. For example, if you own a cheese shop, you want to pop up when someone types "cheese shop near me" or "best cheddar cheese." Good SEO practices make that happen.

Let's break it down simply, and I'll share some tips to get your small business site SEO-friendly without needing a tech degree!

November can be a slower month for many businesses, but it’s also the perfect time to gear up for the holiday season. A little creativity and strategic planning can go a long way in helping you build momentum and increase sales. Here are some engaging social media ideas to keep your business visible and encourage customers to start their holiday shopping early.

Social media can be a game-changer for small businesses, providing an affordable and effective way to connect with customers, promote products, and build brand loyalty. But despite its potential, many small businesses make common mistakes that prevent them from fully capitalizing on this powerful tool. If you're looking to take your social media strategy to the next level, it’s important to recognize these pitfalls and avoid them. Here are five social media mistakes that could be holding your business back:

As the leaves begin to fall and the crisp air of October rolls in, many of us feel an undeniable pull to refresh and reset—much like we do at the start of the new year. This sense of renewal has been coined "October Theory," a viral TikTok trend that captures the transformative energy of the season. With the holidays on the horizon and only 90 days left in the year, now is the perfect time for small businesses to revamp their social media, update their websites, and get everything in place for the busy months ahead. Here’s how you can harness October’s inspiring vibe to give your brand a fresh start.

Social media marketing is a powerful tool for small businesses, but to truly harness its potential, you need to know who you're talking to. Different generations interact with social media in unique ways, and understanding these differences can help you tailor your content and messaging. Whether you're aiming to connect with the trend-setting Gen Z, the experience-seeking Millennials, the practical Gen X, or the value-driven Boomers, knowing what each group values and which platforms they prefer is key. In this post, I'll break down how each generation engages with social media, the best platforms for reaching them, and how to use this insight to strengthen your small business marketing strategy.

October brings seasonal change, special holidays, and opportunities to engage with your audience. For food-based companies, clothing retailers, and service-based businesses, Canadian Thanksgiving on October 14 and Halloween on October 31 offer great content inspiration. Let’s break it down.

Choosing the right font can make or break your design, whether you're working on a website, social media post, or a resume. In this article, I break down the essential types of fonts—serif, sans-serif, and handwritten—so you can understand their impact and where they work best. With expert tips on pairing fonts, adjusting sizes, and making your designs accessible, this guide will help you create visually stunning content that speaks to your audience. Plus, with a curated list of my favourite fonts from Canva, you'll have everything you need to make your next project stand out. Ready to transform your designs with the perfect font combination? Dive in!

Looking to boost engagement and turn casual visitors into loyal customers? Mastering the art of Call-to-Actions (CTAs) is the secret weapon your business needs! Whether you’re in retail, food, or services, crafting the right CTA can skyrocket your conversions and create deeper connections with your audience. From driving sign-ups to promoting lead magnets, learn how simple yet powerful words like "Book Now" or "Grab Your Spot" can transform your business. Dive in and discover how to use CTAs to engage, excite, and grow your audience!