🍂 October Is Coming — Let’s Get Your Marketing Ready
The cooler weather is creeping in, and October brings fresh energy, cozy vibes, and some really strong marketing opportunities. Whether your business is retail, service-based, wellness, or crafts you can tap into the season in meaningful ways. Below, you’ll find social media holidays to leverage plus ideas for how to adapt your offerings as it cools off.
📅 Key Social Media & Holiday Dates in October 2025
Here are some dates and observances you can use as content hooks or promos:
October 1 —Yom Kippur/ International Coffee Day / World Vegetarian Day
October 2 — International Day of Nonviolence
October 3 — World Smile Day
October 4 — National Taco Day / World Animal Day
October 5 — World Teachers’ Day
October 10 — World Mental Health Day
October 11 — National Coming Out Day
October 13 — Canadian Thanksgiving / Indigenous Peoples’ Day
October 14 — National Dessert Day
October 16 — Boss’s Day
October 18 — National Chocolate Cupcake Day
October 20 — World Osteoporosis Day / Diwali (falls in October some years)
October 24 — United Nations Day
October 25 — World Pasta Day / National Make a Difference Day
October 28 — International Animation Day / National Checklist & Publicist Day
October 31 — Halloween
Also note Spirit Day (wear purple in support of LGBTQ youth / anti-bullying) falls on the third Thursday of October.
🍁 Marketing Ideas for the Month + Cooling Temps
Here are ways to lean into October’s mood, whatever your business:
1. Cozy & Warm Product or Service Pushes
If you sell apparel: promote layers, sweaters, scarves, cozy homewear
For personal care/spa: offer seasonal treatments like hot stone massages, warm facials, or hydrating treatments
For wellness or fitness: highlight indoor classes or wellness reset programs as the weather turns
2. Thanksgiving & Family-Focused Offers
Run a “thankful customer” giveaway or appreciation discount around Canadian Thanksgiving (Oct 13)
Offer seasonal gift sets or bundles people can gift for Friendsgiving
Use stories to ask followers what they’re thankful for — tie it back to your brand
3. Halloween-Inspired Promos
Create limited-time themed products or bundles (e.g. “Spooky Skincare Kit,” “Pumpkin Spice Candle”)
Do a Halloween costume showcase or contest
Promote fun, seasonal content: décor, recipes, DIY ideas
4. Leverage Social Media Holidays
Pick 2–3 from the list above that align with your brand and build content around them. For example:
On International Coffee Day, show your favourite “coffee + me” routine
For World Smile Day, share customer testimonials or happy moments
On Boss’s Day, thank your team or share your entrepreneurial journey
5. Prep for Winter & Build Momentum
For home or repair businesses: push fall maintenance (gutter cleaning, furnace tuning, insulation checks)
Use the slower shoulder season (late October) to plan holiday campaigns
Start teasing Black Friday / holiday promos
✍️ Final Thought
October is a rich month full of emotional, seasonal, and cultural energy. Whether through cozy promotions, holiday tie-ins, or useful services tied to the weather, there’s room for creativity across industries.
If you’d like help turning these ideas into a content calendar, captions, or visuals — just drop me a line! I’ve got you covered.