Summer is the season of festivals, farmers' markets, concerts, outdoor movies, and community celebrations. For small businesses, these events aren’t just a fun distraction—they're golden opportunities to connect with your community and market your products in smart, seasonal ways.

If you're not already tapping into the power of local events, it's time to start. Here's how to use summer happenings in your area to attract attention, boost sales, and grow your brand.

As the temperature rises, many small businesses notice a dip in their usual momentum. Customers head off on vacations, spend weekends at the cottage, or are simply caught up in the rhythm of summer—kids at home, barbecues, beach days, and a generally more relaxed pace.

If spring and summer tend to be slower seasons for your business, don’t panic. With a bit of creativity and planning, these months can actually be a great opportunity to connect with your audience in fresh, seasonal ways. Read the blog for a list of marketing ideas!

February may be a short month, but it’s packed with opportunities to market your business creatively. With Valentine’s Day and the Family Day long weekend (in Canada), there are plenty of ways to connect with your customers, whether you run a product-based or service-based business. Here are some fun and effective ideas to inspire your February marketing strategy.

January and February are often considered slower months for many businesses, but they can also be an incredible opportunity to refocus, plan, and prepare for the busy months ahead. With a little creativity and strategy, you can transform these traditionally quiet months into a time of growth and improvement for your business. Here are some actionable tips to make the most of the slow season.