Stop Posting and Ghosting: Why Engagement After You Post Matters
One of the biggest mistakes I see small businesses make on social media is simple: they post... and then disappear.
It’s what I like to call “posting and ghosting.” And while I totally understand that you’re busy (you’ve got a business to run and a million other things on your plate), this habit could be costing you big when it comes to reach, engagement, and follower growth.
So here’s the truth: if you want your posts to work for you, you’ve got to engage.
But don’t worry. I’m not suggesting you spend hours scrolling your feed. In as little as 30 minutes a day, you can make a real impact. The social media algorithm will reward you for it.
Why Engagement Matters
Most social media platforms, especially Instagram, favor content that gets interaction. That means when you get comments, shares, and meaningful likes, your post is more likely to be shown to more people.
But here’s the thing. The algorithm is watching you too. If you’re showing up, commenting, liking, and building relationships, the platform sees you as an active and valuable user. That means your posts will likely perform better.
Here’s What to Do After You Post:
1. Spend 30 Minutes Engaging With Others
Right after your post goes live, commit to 30 minutes of intentional engagement. Focus on:
Liking and commenting on posts from other small businesses
Leaving thoughtful, relevant comments (not just emojis or “cute!”)
Supporting local businesses and accounts in your niche
Why this works: You’ll show up in their notifications. They may return the love. It also helps build real relationships, not just surface-level likes.
2. Reply to Comments on Your Post
If someone takes the time to comment on your content, don’t leave them hanging. A simple reply shows appreciation, builds community, and helps boost your post’s visibility.
Even a quick “Thanks so much!” or a follow-up question can go a long way.
3. Don’t Post Every Day. Just Be Consistent
More isn’t always better. Instead of overposting, focus on consistent, high-quality content that resonates. Save lighter content, like behind-the-scenes peeks or casual updates, for Stories. That’s what they’re there for.
Bottom Line:
You don’t have to spend hours online. Just 30 focused minutes a day can build your brand, grow your reach, and support the community you’re part of. So next time you hit “post,” don’t ghost.