One of the biggest mistakes I see small businesses make on social media is simple: they post... and then disappear.

It’s what I like to call “posting and ghosting.” And while I totally understand that you’re busy (you’ve got a business to run and a million other things on your plate), this habit could be costing you big when it comes to reach, engagement, and follower growth.

So here’s the truth: if you want your posts to work for you, you’ve got to engage.

But don’t worry. I’m not suggesting you spend hours scrolling your feed. In as little as 30 minutes a day, you can make a real impact. The social media algorithm will reward you for it.