Wondering what AEO is and why every small business should care? As AI search tools like Google AI Overviews, ChatGPT and Gemini continue to change how customers find businesses online, understanding Answer Engine Optimization (AEO) is becoming essential. Learn what AEO is, how it differs from SEO, and simple ways your small business can optimize its website, blog, YouTube channel and social media content to get discovered online.

Everyone’s Talking About SEO – Here’s What You Need to Know

Lately, I’ve been hearing the same question from a lot of my clients:
“What should I be doing for SEO?”

It’s no surprise — as website platforms like Squarespace, Shopify, and Wix have made it easier than ever to build your own site, more entrepreneurs are taking the DIY route. And honestly, that’s amazing! But even the most beautiful site won’t perform well if it’s not being found. That’s where SEO (Search Engine Optimization) comes in.

If you’re not quite sure where to begin, don’t stress. Here are a few simple best practices that can help your site show up in search results — and bring the right people to your digital doorstep. Read further for more…

If you've ever found yourself wondering, "What is SEO, and why does everyone keep talking about it?" you’re not alone. SEO, or Search Engine Optimization, is how you get your website to show up in search engine results when people look for things related to your business. For example, if you own a cheese shop, you want to pop up when someone types "cheese shop near me" or "best cheddar cheese." Good SEO practices make that happen.

Let's break it down simply, and I'll share some tips to get your small business site SEO-friendly without needing a tech degree!