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Digital Marketing 101
Learnings, teachings, and tips & tricks for small businesses/ influencers to help you navigate the complexities of digital media.
September Is the New January: 5 Small Marketing Changes You Can Actually Stick To
September feels like a fresh start, so why not give your small business marketing a reset too? From starting a monthly newsletter and tapping into your local community to creating a simple marketing calendar, here are five achievable marketing improvements you can start this September and actually stick with.
Your Small Business Has Superpowers Amazon Can't Compete With. Start Using Them.
Your small business may never beat Amazon on price, selection or shipping speed, but you have powerful advantages the big guys can't replicate. Discover the small business power moves that build loyalty, create memorable customer experiences and turn personal service, expertise and community connections into your competitive advantage.
Your Best Customer Might Already Be a Customer: Why Marketing to Existing Clients Matters
Before you spend more time and money trying to find new customers, are you marketing to the ones you already have? Discover why existing customers can be one of your most valuable marketing opportunities and how email marketing, loyalty rewards, exclusive offers, referrals and simply staying top of mind can turn happy customers into repeat buyers and enthusiastic advocates for your business.
The 7 Small Details That Make a Big Difference When Designing a Website
Building a website is about much more than choosing a template and adding a few photos. In this article, I share the behind-the-scenes details that make a website work harder for your business, from alt text and SEO descriptions to mobile optimization, accessibility, AEO, privacy policies and creating a custom colour palette that truly reflects your brand.
6 Years in Social Media: The Biggest Lessons I've Learned Helping Small Businesses Grow Online
What have six years of managing social media for small businesses taught me? From the importance of authenticity and consistency to why you should stop chasing followers, I’m sharing my biggest lessons, practical social media tips, and proven strategies to help small businesses build trust, stay top of mind, and grow their business online.
AEO Explained: Why Every Small Business Needs to Understand the Future of Search
Wondering what AEO is and why every small business should care? As AI search tools like Google AI Overviews, ChatGPT and Gemini continue to change how customers find businesses online, understanding Answer Engine Optimization (AEO) is becoming essential. Learn what AEO is, how it differs from SEO, and simple ways your small business can optimize its website, blog, YouTube channel and social media content to get discovered online.
Stop Rushing Your Social Media: How to Stay Consistent Without the Stress
One of the most common complaints I hear from business owners is this: “I just don’t have time to stay consistent with posting.” The result? They either post randomly with no strategy or rush something out at the last minute just to check it off the list.
The truth is, effective social media marketing isn’t about posting more. It’s about posting with intention. A little bit of planning can go a long way toward creating content that feels effortless but delivers results. Here are some ideas to keep you ahead of the game:
Marketing Ideas for September: Fresh Strategies to Kick Off Fall
September is a season of fresh starts. Kids are back in school, routines are falling into place, and businesses everywhere are shifting gears after the summer slowdown. While back-to-school promotions dominate this time of year, not every business caters directly to students. If you’re wondering how to keep your marketing relevant, the key is to think about how September impacts your customers’ lives—especially parents and families settling into new schedules. Read the blog for more…
10 Tips to Hack the Instagram Algorithm in 2025
Simple, actionable strategies to help small businesses and creators thrive on Instagram this year.
Let’s be honest, keeping up with the Instagram algorithm can feel like a full-time job. But the good news? You can work with the algorithm instead of against it.
Whether you’re a small business owner or content creator, these 10 curated tips will help you beat the algorithm blues and make Instagram a powerful part of your marketing strategy in 2025.
Stop Posting and Ghosting: Why Engagement After You Post Matters
One of the biggest mistakes I see small businesses make on social media is simple: they post... and then disappear.
It’s what I like to call “posting and ghosting.” And while I totally understand that you’re busy (you’ve got a business to run and a million other things on your plate), this habit could be costing you big when it comes to reach, engagement, and follower growth.
So here’s the truth: if you want your posts to work for you, you’ve got to engage.
But don’t worry. I’m not suggesting you spend hours scrolling your feed. In as little as 30 minutes a day, you can make a real impact. The social media algorithm will reward you for it.