Summer is the season of festivals, farmers' markets, concerts, outdoor movies, and community celebrations. For small businesses, these events aren’t just a fun distraction—they're golden opportunities to connect with your community and market your products in smart, seasonal ways.

If you're not already tapping into the power of local events, it's time to start. Here's how to use summer happenings in your area to attract attention, boost sales, and grow your brand.

June is just around the corner, and for many small businesses, it’s a time of transition. The school year is winding down, summer is on the horizon, and your customers’ routines are about to shift. That means your marketing should, too.

Whether you're a retailer, restaurant, service provider, or food business, here are some creative and timely June marketing ideas to help you stay top-of-mind and boost sales before summer officially kicks off.

As the temperature rises, many small businesses notice a dip in their usual momentum. Customers head off on vacations, spend weekends at the cottage, or are simply caught up in the rhythm of summer—kids at home, barbecues, beach days, and a generally more relaxed pace.

If spring and summer tend to be slower seasons for your business, don’t panic. With a bit of creativity and planning, these months can actually be a great opportunity to connect with your audience in fresh, seasonal ways. Read the blog for a list of marketing ideas!

Everyone’s Talking About SEO – Here’s What You Need to Know

Lately, I’ve been hearing the same question from a lot of my clients:
“What should I be doing for SEO?”

It’s no surprise — as website platforms like Squarespace, Shopify, and Wix have made it easier than ever to build your own site, more entrepreneurs are taking the DIY route. And honestly, that’s amazing! But even the most beautiful site won’t perform well if it’s not being found. That’s where SEO (Search Engine Optimization) comes in.

If you’re not quite sure where to begin, don’t stress. Here are a few simple best practices that can help your site show up in search results — and bring the right people to your digital doorstep. Read further for more…

Social media marketing was once a bold new frontier — a fresh, exciting way for businesses to reach customers directly and authentically. In the early days, all you had to do was set up a profile, start posting, and watch your following grow. There wasn’t much noise, and standing out was relatively easy.

Fast forward to today, and the landscape looks very different. Read more to find out how the landscape has changed and best practices for small businesses to succeed!

As the seasons change, it’s the perfect time to give your website a little TLC. Just like you’d declutter your home for spring, your website needs an update to stay fresh, functional, and engaging. Whether you're a small business owner, entrepreneur, or creative, here are some key areas to refresh so your website stays modern, effective, and aligned with your brand.

If you’re a small business owner managing your own social media, you might feel a little awkward promoting your products or services. Putting yourself out there can feel uncomfortable, and the idea of “selling” might make you cringe. But here’s the truth—if you don’t talk about your business, how will people know what you offer?

The ongoing trade tensions between Canada and the U.S. have created challenges for many Canadian small businesses. While the economic landscape may be uncertain, this is also an opportunity for businesses to rally around Canadian pride and market themselves in creative ways. Without taking a political stance, small business owners can leverage their local identity, community spirit, and homegrown quality to strengthen their brand and connect with customers. Here’s how:

As a small business owner, staying flexible and adapting to unexpected changes can set you apart. One of the most overlooked opportunities? Using last-minute weather events to your advantage in marketing.

As the leaves begin to fall and the crisp air of October rolls in, many of us feel an undeniable pull to refresh and reset—much like we do at the start of the new year. This sense of renewal has been coined "October Theory," a viral TikTok trend that captures the transformative energy of the season. With the holidays on the horizon and only 90 days left in the year, now is the perfect time for small businesses to revamp their social media, update their websites, and get everything in place for the busy months ahead. Here’s how you can harness October’s inspiring vibe to give your brand a fresh start.